daniel petruzzi, welcome to my site

"Key maker." – Erykah Badu [1]
"Keeper of a dream." – Questlove [2]

  • Boutique services agency x music focus

  • Independent record label co-founder

  • Music biz and digital media professional


Tonal Agency

Boutique marketing agency servicing the music industry.

  • Label Services (setting up releases w/ best practices + marketing)

  • Distribution w/ pitching

  • Meta Data Management

  • Paid Media (TikTok, Meta, YouTube)

  • Digital Marketing & PR w/ strategic placements (paid or otherwise)

  • Merchandising (design, production, solutions)

  • Social Media Consulting

  • Landing pages, tracking pixels, marketing funnels, CRM

  • Custom Web Development

  • Select Partnerships when aligned


Curent Clients October London (Death Row Records), Nas, The Roots, Mtume Music (the Estate of James Mtume), Questlove, Black Thought, Talib Kweli (Javotti Media), Soul Clap Records.Past Clients Run the Jewels, Timbaland (Beatclub), D'Angelo, Santigold, Meyhem Lauren, Art Culture Group, & many more.



Dominator Inc.

Dom Recs® is a multi-genre record label dedicated to audiovisual creatives who claim their power by influencing and propelling the future of art.

  • Worldwide Distribution

  • In-house Marketing Genius

  • Rights Management

  • Merchandising A-Game

  • Resources + Creative

  • First artist: Twin Shadow @thetwinshadow

  • Co-founder: Roxy Cottontail @roxycottontail

CØMING SØØN


Mass Appeal Records

Global Record Label & Media Company co-founded by Nas and Peter Bittenbender.



Dantana LTD

Sometimes I'm just me. With 26+ years in music, digital media, art, tech, and e-commerce, I have a long history of helping artists navigate the entertainment industry while fostering a growing, global network of DJs, creatives, industry executives, and helpers. Always working to connect the dots.

  • Artist Management

  • Thought Leadership

  • Creative Direction + Production


SHOTCLOCK

Featured Partner – Music video and content production powerhouse SHOTCLOCK whose recent credits includePost Malone & Morgan Wallen, Ice Spice, Kid Laroi, Lil Uzi Vert, Rosalía, Brent Faiyaz, Dojo Cat & The Weeknd, & more.

thank you